Having a brand identity is considered to be one of the most key aspects and strongest marketing instrument in business, irrespective of whether your business is small or big. And to many people, a logo plays a vital role in representing your business and in creating an unforgettable impression of your business. It gives a unique and memorable identity of your business on the market.
One day, when I was scanning through the posts in one of the marketing forums, I came across a thread in which the forum members were discussing whether it was necessary for a small business owner to spend his time and money on creating logos for their online businesses. While some saw it important, others did not see it necessary for a small online business to bother itself with brand identity creation.
What I read made me reflect on it further and I would like to ask you, "Is creating a brand identity really important to your small online business?" In my own experience, I believe that it’s important to have a brand irrespective of whether your business is small or big. And I would like to iron out the misconception that brand recognition is only for big businesses and that brand creation is something you can think about when your business has grown to some level.
Secondly, brand identity is much more than having a logo. Many people think that a brand is just an artwork or a company’s logo. It’s much more than having a logo. It’s a memorable message a business creates when it effectively promotes the emotional attachment it wants its clients to have with its business. Of course that emotional connection can be created by a logo, a message, a behavior, etc… Which memorable message do you have to create that emotional attachment?
A brand identity is very necessary to you as a small online business owner because you need to have a clear identity and to be memorable in your marketplace. There is a lot of competition in online marketing. Believe me or not there are thousands of websites that are engaged in online small home businesses and online marketing. If you do not create your own identity, it is hard to survive the competition and sustain your business growth.
Yes, you may be making money online without having a brand of your own. But remember that you are in the world of competition and online businesses are very competitive. You may not have given it a thought but it’s one of the business quality standards that can help you to sustain your business growth.
Your brand identity should reflect the messages that you want to communicate to your targeted audience. It should reflect the kind of business you are engaged in and easy to understand. It should reflect your unique selling proposition. Once you have created your brand, you should use it in all your marketing campaigns. Use it on your website, business cards and other marketing tools. Remember that the more people see and hear it, the more they remember and connect it to you or to your business.
Your behavior with your targeted customers should also reflect your brand. The message perceived by your targeted audience from your brand should blend with your behavior to fill the missing link that people want to be filled. If you want your brand to be effective, you have to communicate it out consistently in all your promotional campaigns whether online or offline so as to maintain your brand value.
Finally, I would like to remind you that if you have not thought about having a brand identity for your online home business, it’s high time you did it to create a memorable message to your customers. If you intend to start a home business, it’s important to build your brand right from the time you begin your business.