Subscription sites come in and offer an incredibly appealing alternative. Basically a subscription site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of information and value that you’re capable of providing. Once they’re hooked you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. Well for starters it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away.
More importantly though it means that the money is recurring and much more predictable. Unlike a regular blog that can very much fluctuate having subscribers means you probably have some kind of agreement or standing order set up. This means that you can practically guarantee that you’ll be able to earn a set amount of money each week, month or quarter. And that very quickly starts to add up. Say you currently have people subscribing for $5 a month. If your content is good then you could realistically convince one in every 1-10,000 people to sign up. But it’s very possible the very first person who visits might sign up!
There’s an element of luck but as soon as you get that first subscription you’re in business – and $5 a month quickly adds up to $60 a year. Eventually you can work whenever you like and add as much content as you like and still know for sure that you’ll be able to earn X amount of money per month and per year. This is very much living the dream all the freedom of passive incomes but with all the security of a well-paid job!
Can people cancel their subscription? Sure they can! But the likelihood of everyone doing this at the same time is incredibly slim and in most cases you’ll have more new visitors signing up than old visitors leaving.
How do you get here:
Firstly you of course need to have a website and this needs to be something that people want to read and that has a desirable value proposition. You’ll build this up just as you would any other blog. So that means you need to pick your niche being careful to choose something that is a popular niche but not a completely saturated market. At the same time you need to think about the kind of niche that people are
willing to spend money on. Put it this way people will pay $1,000 for a course on how to make money online how to get better at dating or how to become fit and healthy. But they won’t pay that for a course on sewing. More than ever it is important here to focus on providing value for your visitors and creating content that people will want to read. So that means not trying to sell anything and not just trying to rank with generic content. It means thinking about the longterm by building that trust and that loyalty.
That means thinking about what your visitors take from the content and making sure that each time they read anything you publish they come away feeling inspired or entertained and with lots of good ideas or useful information that they can employ. You have to find new angles and interesting ideas and make sure that your
audience are consistently excited to see what comes next. If you can manage that then you’ll steadily build an audience that relies on your content. Now you need to promote that blog like you would any other. That means building links posting to social media and ideally building a mailing list as well. Build that following on the strength of the content and make sure you have a strong brand to push it.
Now you have two options:
1. Suddenly introduce a pay wall so that all your content is off-limits and
they have to pay to access it.
2. Gradually create your pay wall and fill it with more and more enticing
content – using your other content to promote the paid content. This is the easier of the two methods.
You can also use other things to entice your readers which might mean
offering an eBook, offering a community or even introducing some kind of ‘software as a service’.