Writing a book is not easy. Selling books, on the other hand, is a complex task in itself. Many people have tried to do both these things and failed miserably but don’t let these things scare you.
With Amazon’s Kindle platform, you can publish your books online and share them to the world. Basically, Amazon will distribute your books and just transfer the royalties to your account. That means you can focus on writing about topics that interest you.
To get the most out of online publishing, you should:
Reduce the Book‘s Price or Give it Away
This strategy can help you get a lot of readers. If you are new to the self-publishing game, giving away your books is one of the best things you can do.
Here, you will offer the book through KDP Select (which is one of Amazon’s programs). Use KDP Select to give away the book or sell it at a discounted price. Offering your work for free can help you reach the Top Free rankings of Amazon.
Discounted books, on the other hand, can help you get ranked in the Top Paid list. Once your book is included in one of these lists, you will have higher chances of attracting paying readers.
Important Note: Obviously, this strategy won’t help you maximize your earnings but it is a great tool for establishing your presence in the market.
Promote your Books
Amazon.com will display your books on the screen of potential buyers. This is a neat feature, but it is not enough if you want to become a fulltime writer/publisher. Instead of relying on Amazon’s free marketing, you should know how to market your books. That’s right, you need to be a skilled marketer if you want to be a successful self-publisher.
Here are some things you can do:
· Offer books for free in exchange for the reader’s email address.
· Communicate with the readers and inform them about upcoming titles.
· Offer writing lessons.
· Interact with your followers through social networking sites.
Take Advantage of Facebook Advertisements
Facebook ads have helped countless entrepreneurs and corporations but this marketing tool is not limited to the business world. You can use Facebook ads to reach out to more potential readers. Your main goal here is to get more money than the amount you spent.
Minimize your expenses during your first few attempts (e.g. $10 to $20). Here, your job is to find the best target audience and marketing message for your book. This marketing tool can lead to more sales, but an increase in profits is not guaranteed
. Your “take home pay” will depend on the price of your book, the amount that Amazon will deduct from each sale, and the total amount you spent on marketing the book (e.g. Facebook ads).
Because of the latest technological advancements, you can get your books published even without the help of a “real publisher”. You can use the Kindle platform of Amazon to publish your books and reach out to potential readers worldwide.